Michael Experience Design
Case study 012 · Pepperdine University

One system, every Pepperdine site

Industry
Education
Role
Interactive Design
Company
Pepperdine University
Year
2014
A Pepperdine pitcher delivering a pitch with an infielder ready behind him
01 / Challenge

One ecosystem, three audiences

Pepperdine competes with top schools worldwide, and its sites had to work for every audience.

01
Prospective students
02
Current students
03
Alumni
02 / Process
  1. 01ResearchSurveys, interviews and workshops across the schools.
  2. 02Information architectureA content hierarchy and components to display it.
  3. 03Design auditReviewed peer schools and grew the design system.
  4. 04PrototypeHigh-fidelity prototypes handed off to development.
Pepperdine University At a Glance page shown on a laptop
Fig. 01 — The At a Glance page, bringing schools, programs and athletics together
73 degree programs across 5 schools10 Olympic gold medalists22 total national championshipsStudent Olympians timeline, 1964 to 2016
Fig. 02 — Infographics that tell Pepperdine’s story in numbers
03 / Outcome

A scalable component system that showcases Pepperdine to every audience.