Case Study
2014
Pepperdine University
Created a new and improved experience for Pepperdine University's ecosystem of websites. Pepperdine competes for admissions with top schools all over the world to enroll the best and brightest minds. Whether it be for prospective students, current students or alumni, a great experience on the site was needed.
Industry
Education
Role
Interactive Design
Company
Pepperdine University
Challenge
The university needed to create an outstanding online experience for three key audience segments:
Prospective students
Current students
Alumni
Process
01
Research
Created user personas based on surveys with faculty, students, stakeholder interviews, and workshops with the administration of the various school’s within Pepperdine.
02
Information Architecture
Developed content hierarchy for page level content and designed components to display content creatively.
03
Design Audit
Reviewed the design landscape of many competing colleges and universities both in state and in other parts of the country. Documented already existing user interface components and created new components and added to the overall design system.
04
Prototype
Created high fidelity prototypes to review with internal team and handed off to development.
Conclusion
Designed a scalable component system that delivers a clear, user-friendly experience while effectively showcasing Pepperdine’s offerings and value to diverse audiences.